Category: news

Bayut launches TruBroker Stories: world’s first social engagement tool on a property portal

Bayut, the UAE’s leading real estate platform, has launched TruBroker Stories, a first-of-its-kind social engagement feature in the world on a property portal, marking a significant step forward in the digitisation of real estate marketing.

This innovative tool allows certified TruBrokers in Dubai to upload 60-second, vertical videos linked to their property listings or projects, offering a more dynamic and immersive way for users to engage with both agents and available inventory.

Dedicated channel
As social platforms grow increasingly saturated with content, TruBroker Stories brings the power of short-form video into a more relevant space: Bayut’s high-intent, property-seeking audience. By embedding story-driven content directly within Bayut, TruBrokers in Dubai can now have a dedicated channel to highlight listings, demonstrate area knowledge and build their expertise as a broker, all within a high-intent, property-focused ecosystem.

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