Month: September 2025

What kind of clients do you wish to attract?

Many realtors tend to define their ideal client in terms of demographics (location, income, age, etc..), but for this question we invite you to think about the psychographics of your ideal client. When you focus on psychographics, you’re thinking about the character traits and the aspirations of the people you wish to serve.  As an example, at Mad […]

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What kind of clients do you wish to attract?

Many realtors tend to define their ideal client in terms of demographics (location, income, age, etc..), but for this question we invite you to think about the psychographics of your ideal client. When you focus on psychographics, you’re thinking about the character traits and the aspirations of the people you wish to serve.  As an example, at Mad […]

Read More

What kind of clients do you wish to attract?

Many realtors tend to define their ideal client in terms of demographics (location, income, age, etc..), but for this question we invite you to think about the psychographics of your ideal client. When you focus on psychographics, you’re thinking about the character traits and the aspirations of the people you wish to serve.  As an example, at Mad […]

Read More

What kind of clients do you wish to attract?

Many realtors tend to define their ideal client in terms of demographics (location, income, age, etc..), but for this question we invite you to think about the psychographics of your ideal client. When you focus on psychographics, you’re thinking about the character traits and the aspirations of the people you wish to serve.  As an example, at Mad […]

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You’re never too young to buy your first home

We couldn’t be happier for our clients, Tim and Ashlyn, who at the age of 21 are now the proud owners of their very own home. Sometimes timing is everything. With Isabella’s assistance,  Tim and Ashlyn were able to take advantage of improving supply and less competition to make their dream home happen. Thank you Isabella […]

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Neighborhood and condo community guides

We continue to receive positive feedback about our location guides for the city of Madison, Dane County, and South Central Wisconsin. Our guides offer an excellent introduction to all of the active listings, current market trends, recent sales, and local amenities and attractions.  If you’re planning to make a move in the near future, we encourage […]

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Neighborhood and condo community guides

We continue to receive extremely positive feedback about our location guides for the city of Madison, Dane County, and South Central Wisconsin. Our guides offer an excellent introduction to all of the active listings, current market trends, recent sales, and local amenities and attractions.  If you’re planning to make a move in the near future, we […]

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